Every dish on margin × popularity — what to push, reprice, or retire
3
Protect it — keep quality, feature it, never discount.
2
Popular but thin — raise price gently or trim plate cost.
2
High margin, low pull — reposition, rename, or push it.
3
Low on both — rework the recipe or retire it.
The matrix
| Dish | Price | Margin | Sold/wk | Class |
|---|---|---|---|---|
| Hyderabadi Biryani | ₹290 | ₹180 (62%) | 240 | Star |
| Butter Chicken | ₹320 | ₹190 (59%) | 210 | Star |
| Veg Thali | ₹299 | ₹119 (40%) | 160 | Star |
| Masala Dosa | ₹120 | ₹78 (65%) | 180 | Plough-horse |
| Chicken 65 | ₹240 | ₹90 (38%) | 130 | Dog |
| Paneer Tikka | ₹260 | ₹120 (46%) | 95 | Puzzle |
| Prawn Biryani | ₹420 | ₹210 (50%) | 45 | Puzzle |
| Filter Coffee | ₹60 | ₹45 (75%) | 200 | Plough-horse |
| Mozzarella Garlic Bread | ₹180 | ₹85 (47%) | 60 | Dog |
| Gulab Jamun | ₹90 | ₹60 (67%) | 70 | Dog |